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Steps for growing your Business

by Brian MacAuley on 28th October 2020

When it comes to creating & growing a successful business there is no magic formula or “quick fix” for instant success, however there are certain things you can do to give yourself the best possible chance.

The new business owners we meet on a daily basis usually have numerous goals when they're starting out, mainly growth and recognition for their fledgling venture, but overnight success isn't guaranteed. However, there are ways to reach growth milestones that can help catapult a business towards a successful level.

Here are some of our top tips ;

Hire the right people ;  Before you can even get stuck in to thinking about the growth & achievement of your business, you need to make sure that you have the right staff employed to help you get there. Ensure that the people you hire understand your vision & are working to the same agenda as you. People who not only take pride in their work, but want to do their best for a Company are vital to your success. Behind every great leader is usually a great team of people all with the same common goals.

Reduce your risks ; Unfortunately Risk is an inevitable part of starting and growing a business. It's simply impossible to control everything, but there are plenty of ways to limit internal and external threats to your company and its growth. Look at opportunities analytically & weigh up the Pro’s & Con’s before settling on a decision, try not to make decisions when you’re under time or financial pressures, engage with other experts who can help you to look at things with a clear head & try to always have some kind of insurance policy in place should things go wrong.

Be adaptable ; One trait that successful start-ups often have in common is the ability to switch directions quickly in response to changes in the market. This is especially important in todays world where restrictions & regulations are changing almost weekly throughout the Covid pandemic. By allowing yourself to adapt and change quickly, you're able to test different approaches to business and find out what works best. This could mean a change in the Products or Services offered to customers. In these situations the words “that’s not what we do here” are the most detrimental words used in a business hoping to grow & adapt.

Focus on your Social Media platforms ; Another method to grow your business is to create profiles on the major social media platforms (Instagram, Facebook, Twitter etc) that are relevant & work well for your business. Creating a profile allows you to better market your products & services and interact with far more potential customers. When your business has a Social Media account & is regularly updated (vital) consumers can find your business more easily, and they are likely to share your business with their friends. Try to aim for engagement rather than focus on the number of “Likes” as the more people who will Comment, Save, Tag or Share a post is much better than dormant Likes that never see what you have to offer.

These are just a few suggestions but for more advice or guidance on starting or growing your venture, contact a member of the Team at the Enterprise Centre on 028 8772 3489 or via email info@dungannonenterprise.com

Brian MacAuley
About Brian MacAuley
Brian has been at the helm of Dungannon Enterprise Centre for 25 years, keeping the wheels turning smoothly on a day to day basis.

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